Recruitment Campaign: Instagram Carousel Ads
(Spring 2021)
An old style for contemporary problems. The ask was to continue Lichtenstein pop art to meet Covid & Work From Home woes.
This concept was initially intended for social media and Instagram’s carousel.
Concept: Michelle MacFarlane + Me
Copy: Me
Art Direction: Michelle MacFarlane
Recruitment Campaign: Physical Posters
(Spring 2021)
For those less tech savvy, we brought this campaign to life to engage students to apply in various PSU buildings.
Art Direction: Michelle MacFarlane
Agency Branding: In-House Style Guide
Consistency is key. In revamping the style guide, we turned over all the stones to build out a comprehensive style guide and to keep the FIR NW brand on track moving forward. (Click to enlarge.)
Copy: Me
Art Direction: Michael Vasquez
Website Branding + Copy
In polishing the FIR NW online brand identity, I rewrote the website copy for introduction ("Our Roots") and the mission statement to show clients who we are and what services we provide.
Web Design: Maggie Wang
