Stories Await
We developed a campaign that captured the imagination first, then demonstrated how onX Offroad product features enable better adventures, even for new off-roaders. We dove into brand personas, scripts, and creative audio to pair with pre-existing footage for a refreshing creative direction that cut through the sea of sameness in the outdoor space. The catch? 2 weeks to execute.
Art Direction: Stephanie Mitchell
Video: Matthew Gamlen
For: The Program
Art Direction: Stephanie Mitchell
Video: Matthew Gamlen
For: The Program
Back In Service
As an extension of the longer cut, I wrote three :15s cutdowns, which allowed for more story.
With our tight timeline, I help voice coach and record readers for an organic and colloquial delivery.
Art Direction: Stephanie Mitchell
Video: Matthew Gamlen
For: The Program
Art Direction: Stephanie Mitchell
Video: Matthew Gamlen
For: The Program