Alpha Deck Boot Expansion
LaCrosse is a heritage brand that wanted to expand beyond hunting into other markets. For this campaign, I worked with a strategist and designer to retell the story of this boot in new colorways to appeal to non-male audiences and different specs to appeal to different practical applications.
Art Direction: Wolfgang Schildmeyer
For: The Program
For: The Program
Magazine Ads
For various magazine outlets, I helped write copy and collaborate on the art direction for two different boots, the Alpha Evolution West River and Ursa ES GTX.
Art Direction: Michael Madrid
For: The Program
For: The Program
Mossy Oak Alpha Deck Boot
One of my first projects for LaCrosse, I created messaging and hierarchy for DotCom and CRM to highlight a high-profile collaboration.
Art Direction: Wolfgang Schildmeyer
For: The Program
For: The Program
